Did you use a laptop today? A smartphone? Tablet? Perhaps you used all three. Our use and transition between digital devices on a daily basis is a reflection of the importance of responsive website design when building your website.
What is Responsive Design?
Responsive website design happens during the construction of a website and ensures that all content, image and website structure remains the same on any device. When you own a business you need to make sure that no matter what platform your website is being viewed on, it runs properly or else you may lose potential clients! Services such as our Website Solutions ensure that when we build your website we implement responsive design for your website.
It sounds dramatic but it is true. According to Google’s Think Insights on Mobile, when someone arrives on your mobile website and becomes frustrated or doesn’t see the content they are after, there is a 61% chance of them leaving and heading to another competitors site. However, if your website delivers a positive experience across devices, it is a 67% more likely that they will buy a product or service.
So you know implementing Responsive Web Design can be done easily through a service such as Website Solutions. But how can you use it to your advantage?
Increase your conversion rates
If it’s easy, you don’t mind starting what you finish, right? Using responsive web design can increase conversion rates because it can ensure the process is the same across all devices, the sales and contact methods are easy to locate and follow through with.
On a second point, heat mapping and A/B testing is available with responsive design. You can utilise software such as Clicktale adn Optimizely to segment users by mobile and you gain a better understanding of how this segment of users interacts with your site. You can gain valuable statistical data and because numbers don’t lie in the world of Big Data, you get insights into client needs, product demand and more.
Easier SEO management
Separate desktop and mobile sites means you need to run seperate SEO campaigns for each one. Merging this all together into one website that is responsive can reduce your workload tremendously.
Stay ahead of the game
Today everyone uses their mobile phones and consumers are more than likely going to view your website on their phone. It may seem obvious that you need to ensure clients can view your site properly on any digital device but numerous businesses often overlook this key aspect.
Keep yourself at the forefront of your industry and ensure that you deliver access to your brand, your product as easily and effectively as possible by having proper responsive web design implemented.