Building a Marine Business

Boat Deck were mentioned in a great article by Andrew Hawkins of Mainsheet Media recently in Marine Business.

A snippet is below…

The world wide web is a mighty big place. In 1994 there were less than 3,000 websites online. Now there are over 1 billion. That’s a lot, though a sobering statistic is that the average lifespan of a webpage is about 100 days. Don’t become a statistic!

Maintenance and marketing are the big issues. Launching a website and then just leaving it is a bit like building a showroom in an out of the way place and hoping someone might come by. Very soon you will be having a closing down sale.

Your website is an important marketing tool, so tell people about it. Integrate your website address into all your marketing and if you keep it up-to-date, you can be confident of directing people to it as a reliable source of information.

SEO (search engine optimisation) is a whole article in itself but I asked Rebecca, Ben and Carolyn to give me a few things to keep in mind.

Keep your website up-to-date. Fresh content is needed all the time to keep your site active, keep it in the search results, and make your customers want to come back time and time again.

Read the full article on Marine Business.

If you’re interested in reviewing your online presence feel free to contact us anytime for a confidential discussion.

We look forward to being of assistance!

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